In the past, companies mostly used product placement to hawk their goods in films, but media use is changing rapidly, reducing the effectiveness of just brandishing a product in a film. German telecommunications giant Deutsche Telekom (DT) is taking a new route to advertise their brand: The company is producing an honest-to-goodness movie. “Move On” [...]
The Internet has revolutionised how the world works. Tasks that used to take hours, days and even weeks, can easily be done in moments with just a simple click of the button. People socialize online and businesses operate online. One task that has been made easier, both for individuals and businesses alike, is shopping. Gone [...]
The gaming community has a lot more social and cultural power than some people may think. This community is getting bigger all of the time due to the advent of both social gaming and although some people can be rather dismissive about the gaming culture, there is no denying that any community of this size [...]
It seems that everyone nowadays is talking about Social Media: Advertisers are using it to position their products, friends use it to stay connected and employers use it to find potential employees. Social media networks have been around for some years now. Sites like High Five or MySpace were slowly becoming part of user’s routines [...]
Since it first arrived on our shelves in 2007, the iPhone has become one of the most dominant gaming platforms on the market. Through Apple’s app store you can download a wide range of games covering all genres. Here are just some the games you will find unbelievably hard to put down.
With the advent of the internet and improvements in technology, the business world is increasingly mobile. As a result, portable hardware devices are almost a necessity in order to keep up to date with the business world from smartphones or laptops. Whilst smartphones and tablets have their uses, they are generally limited when it comes [...]